“Helping the artist accomplish their goal in music.” – Kenneth Clair

Gem story was written by: BOBO Marketing Services

Making huge moves in the local music industry is Kenneth Clair — an audio engineer and producer with his own artist management company, Loop Theory. Currently in the works are plans to transition his business into a full-on record label. Kenneth works hands-on with artists and their music, while his partner handles the day-to-day management tasks, like booking gigs.

“I always had a passion for music.”

It wasn’t until he was around 16 or 17 years old that Kenneth discovered his passion for making beats. A teacher later inspired him by suggesting a goal of launching a high school music program, and Kenneth followed through by recruiting other students to record with and make beats. As the years went by, he started getting involved in other music programs, and he found a studio to intern with in his senior year. And that’s when his passion really took off!

From Artist Management to Record Label

Kenneth enjoys isolating himself in the studio and “helping the artist accomplish their goal in music.” In addition to managing artists at Loop Theory, Kenneth is also involved with audio engineering and working on other projects full-time. He loves to work with all kinds of genres, including jazz, classical, hip-hop, R&B, and more. His favorite musical genres, though, are bossa nova and jazz!

“I want to be able to work with all artists. Kind of like Quincy Jones.”

Blessed with a supporting family, Kenneth’s talent for music runs in his family. His sister has an incredible voice, and his dad is a DJ in Chicago who performs at local bars. In fact, Kenneth relates that his father is his number one fan and always helps him plan out his goals.

Limiting Negative Self-Talk

Kenneth prides himself on his high standards, but he says sometimes that can be a hurdle that you have to get past. He constantly has to remind himself that perfection is a fantasy that plays into insecurity. As a way to avoid negative self-talk, he says that “it’s okay to be satisfied with something and go from there.”

As a very blunt and straightforward individual, Kenneth likes to find passion in the work he takes on and will refuse to work on projects to which he’s not fully committed.

“When you’re coming up as an artist all you have is your name.”

He believes that it’s best to not work on anything you’re not confident in. Another piece of advice is to always try to stay positive.

“Never talk yourself out of a business idea. Just start on the first step. Take one thing at a time. Get the LLC. Find a partner. Whatever it may be, as long as you start that’s all that matters.” 

Check out this Gem to make sure you keep yourself in the “Loop” for what Loop Theory gets into next!

Although it wasn’t until around 16 or 17 years old that he started making beats. A teacher inspired him with a goal of launching a high school music program, and Kenneth would recruit other students to record with and make beats. He started getting involved in other music programs too and interned at a studio in his senior year. From there his passion took off.

From Artist Management to Record Label

Kenneth enjoys isolating himself in the studio and

“Helping the artist accomplish their goal in music.”

While managing artists at Loop Theory, he’s still doing audio engineering and producing on other projects full-time. He works with all kinds of genres including jazz, classical, hip-hop, R&B, and more. His favorite musical genres, though, are bossa nova and jazz.

“I want to be able to work with all artists. Kind of like Quincy Jones.” 

Blessed with a supporting family, Kenneth’s talent for music runs in his family. His sister has an incredible voice, and his dad is a DJ in Chicago who performs at local bars. In fact, he says his father is his No.1 fan and always helps him plan out his goals.

Limiting Negative Self-Talk

Kenneth prides himself on his high standards, but he says sometimes that can be a hurdle you have to get passed. Perfection is a fantasy that plays into insecurity, so to avoid negative self-talk he says,

“It’s okay to be satisfied with something and go from there.”

As a very blunt and straightforward individual, he likes to find passion in the work he takes on and won’t work on projects he’s not committed to.

“When you’re coming up as an artist all you have is your name.”

It’s best to not work on anything you’re not confident in and always try to stay positive.

“Never talk yourself out of a business idea. Just start on the first step. Take one thing at a time. Get the LLC. Find a partner. Whatever it may be, as long as you start that’s all that matters.” 

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  • Qoutation:“Never talk yourself out of a business idea. Just start on the first step."
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